Users of our Firefox toolbar can now go beyond simple ad replacement and use “Passive Search”. You will notice that there is now a search field in our toolbar. Enter what you are looking for here and our ad replacement technology will replace ads with search results from your query.
Sometimes the results will be simple query results but if you are looking for something commercial (a vacation, flight, camera, etc) ads in your browser will be replaced by… other ads. This is authentic “opt-in advertising” which can be turned on and off, and controlled completely by a user. Cool, eh? What do you think?

We have noticed recently that many users are using ProWebSurfer to replace ads with images for their children. Setting this up, along with tricks such as hiding the toolbar in the browser for young children, may be valuable for parents wishing to customize what their youngsters see when they surf. Any ideas for good content for childrens’ albums (I personally love the Spongebob album)? 

