Users of our Firefox toolbar can now go beyond simple ad replacement and use “Passive Search”. You will notice that there is now a search field in our toolbar. Enter what you are looking for here and our ad replacement technology will replace ads with search results from your query.
Sometimes the results will be simple query results but if you are looking for something commercial (a vacation, flight, camera, etc) ads in your browser will be replaced by… other ads. This is authentic “opt-in advertising” which can be turned on and off, and controlled completely by a user. Cool, eh? What do you think?
Tags: passive search opt-in
